Email Flows
From organic sends, to welcome flows, and every promo in between, email marketing is the backbone for any start-up or online DTC company. The key to a strong email is a thought-out message that flows seamlessly from top to bottom (or subject line to footer). Keeping a balance of clarity and creativity in a consistent voice that would send multiple times a week to engaged buyers.
Subject Line: The Perfect Travel Essential
Pretext: Pack these pants on your next trip
Subject Line: “The Most Comfortable Shorts I’ve Ever Had.” - Raymond L.
Pretext: The reviews are in
Subcopy: Start your season off on the right foot with this fresh, fairway essential.
Subcopy: Our first-ever stretch-woven belt designed to be just as comfortable as our pants. Support your activities from the office to the fairway, and everywhere in between.
Subheadline: We could go on forever
Subcopy: Listing all the reasons to love this pant is as easy as Pi:
Looks formal. Feels comfortable.
Designed for any setting.
Tailored fit for a stylish look.