Commercials
Some of the most professional-facing, wide-reaching marketing channels available are television spots. They can range from broadcasting live during sporting events to having prepaid spots at strategic hours that air the same way a Facebook Ad would get served up in your algorithm. This is the chance to take a bigger swing and reach just outside of your brand’s resources while still maintaining the consistency of tone and voice. Every creative’s dream is developing and executing a successful commercial.
“Things Unsaid”
It's a clear morning, and our hero walks out of his house in the Workday Pant 2.0 to get his day started (maybe with clubs in hand) before he’s flagged down by his nosey, but friendly neighbor.
“Hey, good morning! Any plans this weekend?”
The Public Rec man is cool, and reserved, but not ungracious or conceited. He also has a lot going on.
We hard cut into a fast-paced edit of his wild and unexpected weekend plans: he’s flying over a speed bump in a golf cart, he’s jumping in a pool with his clothes on, he’s throwing chips across a packed poker table, he’s watching the sunrise standing on his roof.
We cut back to the PR man with a nonchalant:
“Oh you know, the usual.”
He smiles and as he opens his car door, and we end on a VO line along the lines of:
“The Workday Pant 2.0. Anything but usual.”
“One Shot”
We start with a man putting on the Workday Pant as the camera pushes in on him and then moves to another point in the house. As the camera moves, we see the same man walking through the door into a home office. He stands at his desk and opens his computer.
The camera then passes him to show the same man again in his kitchen, sitting on a barstool, drinking coffee. The camera continues to move and we see the same man walking outside with his backpack, responding to emails on his phone.
The talent then passes the camera and we see the same man working on his car with the hood up. Camera continues moving and we see the talent walking toward the car and placing his golf clubs in the trunk.
To end, the camera then passes the car and moves towards the house window to see the talent walking from his kitchen into an epic backyard. It’s golden hour.
“Weapon of Choice”
Marketing campaign idea for a Super Bowl spot. It’s a near shot-for-shot remake of Fatboy Slim’s “Weapon of Choice” Music video. Preferably with a now-old Christopher Walken, but the backup would be a friendly approachable face of the brand like New Girl’s Jake Johnson. The only other change is the suit is not oversized but more fitted and moves just as seamlessly as the original suit. The VO Says:
Comfort’s Our Weapon of Choice. What’s Yours?