Merrell 1TRL

We are shifting from a world of over-consumption into conscious consumption. This is marked by the fall of the sneaker market, into more practical and versatile options that still show personality and taste in fashion. The “Find your Trail” campaign would aim to show that you don’t need to be in the middle of nature to hike on a trail. Yours could be the path it takes on the way to work, or on the way home from the grocery store. It could be walking the dog or strolling on the beach. Stack your trail. Find your path.

Oli Pop

Oli Pop is in a position to cut through as the new Vitamin Water alternative. It’s hard enough to cut your cravings, so make it intentional with an ad campaign. From bad habits to taking charge of your health, it’s not easy to stay focused on a mission of self-improvement. The next time you get a craving, pop it. It may feel Pavlovian, but it’s Pop. Set your system to Oli Oli Toxen-Free.

Trader Joe’s

Trader Joe’s has a problem. Its convenience has turned into a capacity issue. Their parking lots have created a sense of dread, rolling the dice on the way over if your cortisol levels are going to spike at the sight of what looks like a crazy taxi video game level. Trader Joe’s would benefit a lot by leaning into this pain point. Acknowledging they’re the convenient choice after the inconvenience of parking. “Park Your Expectations” “Parked to Convenience.” “Peaceful (After Parking)”